ENERGY AT THE CROSSROADS OF NEW CHALLENGES
Bruce Stewart is Chief Marketing Officer at Current, powered by GE. He elevates Current’s product portfolio, increases demand for their solutions and drive revenue growth.
Prior to joining Current, Bruce served in dual capacity as CMO and Senior Vice President of the Mass Markets business division at Constellation Energy. In his CMO role, he managed the company’s marketing and branding strategy, analytics and corporate sponsorship initiatives, as well as channel partnerships, digital marketing and web services. As the head of the Constellation Mass Market’s business division, he created a new business focused on delivering energy services to consumers that grew rapidly from a start-up to a multi-billion dollar business in five years serving over 2.5 million customers.
Bruce’s experience also includes 20 years of leadership, expertise and innovation with several leading brands and digital platforms. Prior to Constellation, he served as CEO of mobile and digital of KGB, the world’s largest independent provider of directory assistance and enhanced information services, where he had overall global business management, P&L and operations responsibility for KGB’s mobile and digital division. He was also vice president and general manager for Yahoo! Inc.’s Connected Life division, where he served on the executive leadership team providing oversight of Yahoo!’s broadband, mobile and wireless, digital home and PC desktop application businesses in the Americas.
Agder Energi Group is one of the largest renewable energy groups in Norway with business in the Nordics and Germany. Steffen is responsible for a number of business areas as EVP for Energy Management & Trading (EMT) I Agder Energi.
The companies in the EMT business area intends to make a contribution towards enabling the green shift by selling clean energy, providing flexibility solutions and optimising decentralised production. Flexibility is offered by accelerating or decelerating production and the rate of consumption.
Steffen has a strong focus on strategy, M&A and innovation and has been responsible for a number of transactions in the energy market together with a partnership in the Open Innovation Lab in Norway which is an initiative together with companies like Norwegian, Storebrand and institutions like Stanford and Berkeley. Steffen has a Global Executive MBA from INSEAD and a Master of Science (Siviløkonom) in Finance and Economics from Norwegian School of Economics and Business Administration (NHH) together with other corporate finance degrees.
Lorena has years of experience within the energy sector, focusing on Business Development, Business Strategy and Innovation. She achieved several go to market of different new Products in the sector and successfully expanded offerings of a conventional utility by telecommunication, Service by Design as well as hardware solutions. Lorena’s main effort is to reach highest customer satisfaction by developing new business models, products and establishing new markets. With regard to her international network, Lorena is connecting innovators and Start-Ups with the relevant industries and markets. Within the Blue Minds Company, Lorena is seeking to contribute the energy market transition from a very different perspective and in a highly dynamic environment. She is Brand Ambassador and Advisory Board Member of EUW and has been involved with CHARGE – Energy Branding Conference. Moreover, her efforts spread to different communities cultivating an international Environment of industry experts.
Steinar Bysveen holds the position as Executive Vice President; Wind Power, District Heating, Project Delivery and Industrial Ownership in Statkraft. He has been part of the Corporate Management in Statkraft since 2010.
From 2003 to 2010 he was CEO of the industry organisation Energy Norway. His previous positions include managing director of Industrikraft Midt-Norge, as well as various positions in the oil company Saga Petroleum ASA.
Bysveen holds a master degree in civil engineering from NTNU and a degree in business administration from BI Norwegian School of Management.
Koen is currently leading the Corporate Affairs and Strategic Communication activities at EURELECTRIC, the association which represents the European electricity industry. Previously, he was managing the European climate and energy unit at EURELECTRIC covering various files, including climate, environmental and renewables policies, carbon markets and power sector innovation.
Prior to joining EURELECTRIC, Koen worked as a Business Consultant for Accenture Belgium in Brussels. He holds a master’s degree in business engineering from the University of Leuven.
Mohsin serves as the Chief Operating Officer of Volterra Energy Holdings, which is the parent company to three unique retail electricity brands in Texas: Discount Power, Power Express and Volterra Energy. He has been involved in the retail energy industry since the early days of deregulation in 1997. He has previously worked at Enron Energy Services, Tara Energy and Fulcrum Power Services. Prior to joining Volterra, he was responsible for launching a new retail energy brand in New York and Pennsylvania markets. His areas of expertise include retail and wholesale operations, risk management, business development, customer care and information technology. Mohsin holds a Bachelor’s degree in Industrial Engineering from Iowa State University and an MBA from the University of Missouri.
Clay Koplin is the Chief Executive Officer of Cordova Electric Cooperative, Inc. Clay has a bachelor’s degree in Electrical Engineering from the University of Alaska Fairbanks (UAF) and a Master’s Degree in Business Administration from Indiana University’s Kelley School of Business. He served at Kodiak Electric Association as Staff Engineer and registered as a professional electrical engineer before moving to Cordova with his wife Lila in 1998 to work as Manager of Engineering and Operations. In 2007, Clay became CEO for Cordova Electric Cooperative. Clay is currently serving on the Northwest Public Power Association Board of Trustees, Alaska Center for Energy and Power Advisory Board, and is Mayor of Cordova. His professional specialities include project management, underground electric and communication design and installation best practices, various aspects of static and dynamic hydroelectric and hydrokinetic disciplines, electric utility business management, and strategic planning and execution. Infrastructure development included participation in the design and construction of three hydroelectric projects and an Organic Rankine Cycle heat recovery project. He has participated in recent US State Department Sponsored outreach to Greenland and Northern Canada around arctic, off-grid, renewable energy policies and practices. Clay enjoys community service, writing, hunting, fishing, and gardening.
Before taking office as president, Guðni was Professor of history at the University of Iceland. He has taught at the University of Iceland, Reykjavik University, Bifröst University and the University of London. For a few years, he also worked part-time for the Icelandic State Broadcasting Company as a reporter. Guðni has written numerous books on modern Icelandic history, including works about the Cod Wars, the Icelandic presidency, the late Prime Minister Gunnar Thoroddsen, a book about spying in Iceland, a book about former President Kristján Eldjárn, and a book about the 2008 banking collapse. He has also written dozens of scholarly articles and newspaper articles. He has received a variety of recognition for his works, and in 2017 he was awarded an honorary degree by Queen Mary University.
Guðni graduated from secondary school in 1987 in Reykjavík, then studied history and political science at Warwick University in England and finished his B.A. degree in 1991. He studied German at Bonn University in Germany in 1991-1992 and Russian at the University of Iceland in 1993-1994. Guðni graduated with a master’s degree in history from the University of Iceland in 1997. He studied at Oxford University in England and graduated with an M.St. degree in history in 1999. In 2003 he completed his Ph.D. in history from Queen Mary, University of London.
Guðni is married to Eliza Jean Reid, whom he met while they were both studying at Oxford University. Eliza is from Canada and studied modern history at Oxford University and international relations at Trinity College, University of Toronto. Guðni and Eliza have been living in Iceland since 2003. Their children are Duncan Tindur (b. 2007), Donald Gunnar (b. 2009), Sæþór Peter (b. 2011) and Edda Margrét (b. 2013). Rut (b. 1994) is Guðni’s eldest child, from his previous marriage to Elín Haraldsdóttir, business administrator and artist.
Jacob founded Saffron and was immediately joined by his mentor and friend Wally Olins –
the man who invented brand strategy.
He champions the global, multi-cultural and one-team approach that Saffron embraced
since day one. Previously, Jacob worked for 9 years at Wolff Olins and was part of the
team that created the iconic telecom brand Orange.
At Saffron, he’s led a number of high-profile engagements including the creation of
Vueling, Akzo Nobel, A1 Telekom Austria as well as the rebrand of Bankinter and Swiss
Re. He spearheaded the expansion of Saffron from two head offices (Madrid and London)
to the global presence it has today.
An engineer by training, Jacob speaks English, French and Spanish, and graduated with a
B.S. and M.S. from Boston University. When he is not keeping the lights on at Saffron, he
is a frequent media commentator on issues related to brand including sitting on the
Cannes Lions design jury. He never complains when he’s forced to travel in style but has
no hesitation jumping into a Mumbai taxi during a monsoon.
Henrik is the global creative director at Statoil, responsible for creative strategy and creative excellence across all markets and channels. Henrik joined Statoil and the energy business in 2012 after a long life in the advertising industry in Norway working with brands like TINE, SAS and the Norwegian defence. He also has experience from Telenor where he was the international brand manager for djuice and part of the team setting up and running the global Telenor Brand Academy. Henrik is a frequent speaker on branding, reputation and creativity in Norway. Besides work, he is passionate road cyclist and cross-country skier. Henrik has been to Iceland a couple of times and loved it.
James Ellsmoor is Director and Co-Founder of Solar Head of State (SHOS), a nonprofit working to promote renewable energy worldwide through iconic and high-profile rooftop solar installations and coordinated public education programs. SHOS currently has a focus on the Caribbean and Pacific island regions and will this year install solar on Jamaica House, the official residence of the Jamaican Prime Minister.
James is an entrepreneur passionate about renewable energy and sustainable development and his work aims to bring together private, nonprofit and government entities together to advance the role of renewable energy worldwide. His key area expertise is sustainability innovation and entrepreneurship in rural, remote and island regions. He has experience living, working and traveling in over 40 countries and has worked with government, private and nonprofit sectors. James has experience in international politics working with the Seychelles Delegation to the UNFCCC COP23 and as an observer to the United Nations Climate Technology Centre and Network. His academic research focuses on the role of SIDS renewable energy targets in international climate negotiations, involving extensive fieldwork in the Pacific and Caribbean regions. In 2017 he was recognized by Forbes Magazine’s 30 Under 30 in Energy and by Richtopia as one of their top 20 young entrepreneurs.
Rosemary was appointed Director of External Affairs in July 2015 having previously held the position of Director of Public Affairs since joining EirGrid in 2014. Rosemary also serves on the board of the AsIAm charity organisation. Rosemary has extensive Corporate Affairs, Government Relations and Corporate Social Responsibility experience from the Telecommunications, Utilities and Business Industry Body sectors. She has previously held senior positions in Vodafone, Shell and IBEC. Rosemary has a BA in Economics and Philosophy from Trinity College Dublin, an MBS in Logistics and Manufacturing from University College Dublin and a Postgraduate Diploma in Legal Studies from Dublin Institute of Technology.
The Panel for the CHARGE Awards consists of professionals with an overview of energy brands around the world as well as insights into how brands connect with consumers. They come from academia, consultancies, associations, solution providers and marketing- and advertising firms. The role of the panel is first to create a shortlist of brands in six categories that have the possibility of becoming finalists for the World’s Best Energy Brands. Finalists are between three to five in each category. The panel will then judge finalists based on cases they turn in for submission.
Akif Papas CGI
Albert Muñoz Jonsson & Le’Mack’s
Alexander Richter ThinkGeo / IGA
Amit Saraogi Oorja Solutions
Arild Soldal Cupit
Ben Parker Utility week live
Chris Oberle Marketstrategies
Debbie Millman School of Visual Arts – Masters of Branding
Dr. Pramod Paliwal School of petroleum management Pt. Deendayal
Francisco Puente USMARTCONSUMER
Jacob Benbunan Saffron Consultants
James Ngomeli Brands and Beyond
Jeremey Hogan Kraft+Toll
Johnny Yamaguchi Dentsu
Karsten Wiedermann BNE
Ken Black Esource
Koen Noyens EURELECTRIC
Lorena Skiljan The Blue Minds Company
Mark Coyle UtiliGroup
Matt Judkin Executive Energy Management
Meena Dayak Public Power Association
Nigel Broomhall BreakPoint Consulting
Paddy Young European Utility week
Patrick Hartmann University of the Basque Country
Phil Guiliano BrandActive
Rana Brightman Siegel+Gale
Roberto Zangrandi EDSO for Smart Grids
Rune Kirt Kirt+Thomsen
Stephen Woodhouse Poyry
Stian Madsen Enoro
Tom Emil Olsen Kind
Tronn Skjerstad Skjerstad
Zac Canders Data Capable
Monday – September 24th
Tuesday – September 25th
Mr Guðni Th. Johannesson
President of Iceland
|09:00||Sustainability and the bottom line|
|09:15||Death of the Utility||10:45||Electric Transportation|
|10:45||The Space Invaders||12:00||Lunch|
|12:00||Ice Breaker||13:00||Green is the new Black|
|12:10||Lunch||14:30||From an Incumbent to an Energy Brand|
|13:00||Branding from the Inside||15:45 – 22:00||Aurora Networking Excursion|
|15:45 – 17:00||Magnet Workshops|
|17:00 – 18:00||VIP reception for Speakers and Sponsors|
|19:00 – 23:00||CHARGE Awards|
Access to proceedings in Harpa conference Hall
Food and snacks during lunch and coffee breaks
CHARGE Awards Dinner & Ceremony
(Regular price: 1.660 EUR)
The Early Bird registration gives a full admission to CHARGE Energy Branding. The offer ends June 30th, 2018 and is subject to availability.
Well, the weather up here is pretty unpredictable but you should not expect any snow. But in mid-late September you could experience some wind or rain. We recommend you check the forecast the day you pack.
The Conference is the first of it’s kind in the world. The aim of the conference is to cover issues regarding branding of electricity.
The Conference will be held at Harpa‘s concert hall and conference center in Reykjavík, Iceland. The event will take place in October 2017. The conference program is October 9-10 and an icebreaking excursion will take place in the afternoon of October 8.
The aim of the conference is to get energy executives to meet and greet and to share, learn and discover energy branding. A secondary goal of the conference is to introduce the industry to marketing and connecting industry leaders with marketing leaders. A portion of attendees come from companies that provide services to energy companies as well as companies that want to learn more about how energy can contribute to their image and create a significant value for their brands.
Neither strict nor formal. We recommend business casual since you will do a lot of sitting.
Yes we do. The price for Early Bird admission will be 1.390 euros.
Sorry but it is not possible. Admission is only for the whole conference. You can however buy a ticket and attend as many tracks as you please.
It is possible if there will be any tickets available at that time. Price on-site will be 1.920 euros.
General registration is 1.660 euros.
It depends on where you stay. You could get there by foot or by a taxi, public transport or by renting a car.
The conference will be held at the Harpa‘s music hall and conference center. The Harpa is situated at the old harbor of historic Reykjavik.
There is a number of hotels and other accommodations in a walking or short driving distance from the conference center. A list of hotels can be found here.
At least 14 international airlines fly to Iceland on a regular basis. Travel time from London is just under 3 hours but just over 5 hours from New York.
Iceland is an island in the Atlantic ocean, midway between N-America and Europe.