ENERGY AT THE CROSSROADS OF NEW CHALLENGES
Deryl Brown was most recently the Chief Executive Officer and minority owner of North American Power & Gas – a successful fast-growing energy provider for Residential and Commercial customers serving across 12 States and 62 utility service territories. Mr Brown lead the company’s turnaround leading to a sale to Calpine which closed in January 2017.
Mr Brown is a proven energy business Chief Executive Officer with a track record of value creation in the competitive retail energy industry. He has broad experience in retail energy including strategy development, Financing, Risk Management, Operations, Supply, Technology, Customer Service, Marketing, and Sales. Mr Brown has received various industry awards and holds records for starting, building, growing, and selling retail businesses.
Prior to North American Power, Mr Brown was the CEO and minority owner of Hudson Energy Services a start-up and fast-growing retail energy provider to commercial and industrial customers in Texas, New Jersey, New York, Pennsylvania, and Illinois. Mr Brown led the effort to sell Hudson to Just Energy in 2010. As part of the Just Energy / Hudson Energy transaction, Mr Brown stayed with the purchasing company for a 3-year period in various executive positions primarily starting and growing Hudson Europe in London.
Prior to Hudson, Mr Brown was the General Manager for Direct Energy Business Services, a leading retail energy provider in North America. Prior to Direct Energy, Mr Brown had a long career at TXU/EFH/Vistra playing a leadership role in establishing their retail energy business serving as their COO. Prior to building TXU’s retail energy division, he held a variety of senior positions in TXU’s regulated utility business, serving TXU (and predecessor companies) for some 28 years.
Mr Brown received his MBA from the University of North Texas and a BS with honors in Electrical Engineering from the University of Texas at Austin. Mr Brown is on the Board at the Cockrell School of Engineering at the University of Texas at Austin and previously served on the Board of ERCOT (Electric Reliability Council of Texas).
Ari is founder and CEO of Flux Federation. He might dress like a washed-up DJ, but over the past decade, he has spearheaded the radical transformation in electricity retailing in New Zealand, Australia and the UK. An engineer with more than 25 years experience in the energy industry, Ari launched Powershop as a startup in 2009 after being frustrated with the industry’s legacy systems and outdated attitudes towards customers. A tech geek at heart, Ari saw a massive opportunity to use the flexibility, transparency, speed and lower cost structures offered by digital technologies to provide a fundamentally different (and better) experience for utility partners and their customers. Ari enjoys building power companies that customers love and with Flux Federation he is pursuing further partnerships to spread the love across international energy markets.
The largest producer of renewable energy in Europe, Statkraft develops and generates power from hydro, wind and gas. Steinar Bysveen holds the position as Executive Vice President; Wind Power, District Heating, Project Delivery and Industrial Ownership in Statkraft. He has been part of the Corporate Management in Statkraft since 2010.
From 2003 to 2010 he was CEO of the industry organisation Energy Norway. His previous positions include managing director of Industrikraft Midt-Norge, as well as various positions in the oil company Saga Petroleum ASA.
Bysveen holds a master degree in civil engineering from NTNU and a degree in business administration from BI Norwegian School of Management.
People are at the heart of the Mongoose Energy which drives community energy projects around the UK, helping local communities to gain ownership and control over the energy they generate and use, and make sure they receive the financial, social and environmental benefits it creates.
Mark joined Mongoose Energy in July 2016 after twelve years at international NGO, The Climate Group, including five as CEO. Mongoose Energy is a company that manages and finances community energy generation. With a background in development and environmental economics, Mark has worked across various areas of environmental and climate policy, with a particular focus on the use of economic instruments in the pursuit of sustainable development. His career to date has included spells with Fundacion Natura in Quito, as climate change advisor to the Ecuadorian government, at WWF International’s climate change programme and as a lecturer at both the Catholic University in Quito and the Institute of Development Studies in the UK.
Highlights of his career include: founding the CDM Gold Standard and Verified Carbon Standard; overseeing the establishment of the RE100 and EP100 platforms; being a co-founder of the We Mean Business Coalition; creating the Ecuadorian National Climate Change Office, and designing Ecuador’s first economic instruments for industrial pollution control.
He lives in Brighton with Gioconda, Natasha (daughter) and Poppy (dog who believes she is also a daughter), is a season ticket holder at Brighton and Hove Albion, active in local politics and an avid walker and concert and theatergoer
Kirk is a member of the team at Shell Technology Ventures, Shell’s corporate Venture Capital fund. Shell Technology Ventures invests and partners with entrepreneurs to bring new technologies and business models to market in order to lower costs, make our existing operations more sustainable, and accelerate the energy transition. Shell Technology Ventures acts as a strategic partner and makes minority investments in select technology companies, including Shell technology spin-outs, and also acts as an LP in some externally managed venture capital funds.
Kirk has over 15 years of experience as an entrepreneur and over 7 years as a venture capitalist and early-stage angel investor. Prior to Shell, Kirk was the founder and managing director of SURGE Ventures, a mentor-driven accelerator and seed stage venture fund. During this period, he led the investments into over 45 technology companies solving problems across the energy value chain including oil & gas, cleantech, power, energy efficiency, and horizontal applications that reach across. Under his leadership and direction, SURGE recruited more than 200 industry-leading scientists, investors, policymakers, customers, and entrepreneurs to serve as mentors. SURGE was repeatedly recognized globally as one of the top startup programs and early-stage investment funds.
Prior to leading SURGE, Coburn created and was CEO of Chief Outsiders (acq. 2010), a strategy and marketing consulting firm with offices across the Unites States. Chief Outsiders was named the #6 Fastest Growing Company in Houston, and was noted as one of Inc’s 5000 fastest growing companies in the US in 2014. Prior to Chief Outsiders, Coburn launched The PGA TOUR Network on Sirius XM (acq. by SIRI). He remained CEO for four years from launch to successful acquisition. Coburn additionally spent 8 years at Dell during the 1990s and early 2000s in myriad senior roles including new business development, strategy, procurement, marketing, and finance.
Kirk has an MBA and BBA from the University of Texas at Austin. Kirk serves as an ambassador to the Texas Children’s Hospital and is an active supporter of the Rice Alliance and Station Houston. Kirk is an avid lover of the outside world spending time ultra-endurance running (completed the Leadville Trail 100) and standup paddle surfing.
Mohsin serves as the Chief Operating Officer of Volterra Energy Holdings, which is the parent company to three unique retail electricity brands in Texas: Discount Power, Power Express and Volterra Energy. He has been involved in the retail energy industry since the early days of deregulation in 1997. He has previously worked at Enron Energy Services, Tara Energy and Fulcrum Power Services. Prior to joining Volterra, he was responsible for launching a new retail energy brand in New York and Pennsylvania markets. His areas of expertise include retail and wholesale operations, risk management, business development, customer care and information technology. Mohsin holds a Bachelor’s degree in Industrial Engineering from Iowa State University and an MBA from the University of Missouri.
Clay Koplin is the Chief Executive Officer of Cordova Electric Cooperative, Inc. Clay has a bachelor’s degree in Electrical Engineering from the University of Alaska Fairbanks (UAF) and a Master’s Degree in Business Administration from Indiana University’s Kelley School of Business. He served at Kodiak Electric Association as Staff Engineer and registered as a professional electrical engineer before moving to Cordova with his wife Lila in 1998 to work as Manager of Engineering and Operations. In 2007, Clay became CEO for Cordova Electric Cooperative. Clay is currently serving on the Northwest Public Power Association Board of Trustees, Alaska Center for Energy and Power Advisory Board, and is Mayor of Cordova. His professional specialities include project management, underground electric and communication design and installation best practices, various aspects of static and dynamic hydroelectric and hydrokinetic disciplines, electric utility business management, and strategic planning and execution. Infrastructure development included participation in the design and construction of three hydroelectric projects and an Organic Rankine Cycle heat recovery project. He has participated in recent US State Department Sponsored outreach to Greenland and Northern Canada around arctic, off-grid, renewable energy policies and practices. Clay enjoys community service, writing, hunting, fishing, and gardening.
A global company, Enel X has strong roots in the energy sector and an open strategy geared towards digitalisation, sustainability and innovation. Using smart, simple and fast technologies to help their customers discover a new way of using energy, all over the world.
Born in New York (USA) in 1968, Mr. Venturini graduated cum laude in Economics from the University “La Sapienza” of
Rome Italy where he also served as assistant professor of Banking Strategies and Techniques during the academic year
1991-1992. Mr. Venturini is a London Business School alumnus and he has been awarded an MBA at the MIT Sloan
At the onset of his career, Mr. Venturini served as Financial Controller for Elsag Bailey Process Automation, a Finmeccanica
group company, taking part in its listing on the NYSE. He later became Chief Financial Officer for several companies of
the Elsag Bailey Process Automation and Hartmann & Braun groups in both the United States and Brazil.
He joined the Enel Group in 1997 as Head of Administration and Management Control at Enel S.p.A., contributing to the
company listing on the New York and Milan Stock Exchanges. Mr. Venturini later became Head of Internal Audit within
Enel’s Distribution and Market Division, and subsequently, Head of Sales Administration within the same division. In 2009,
he was appointed Head of Finance in Enel Green Power. Afterwards, he worked at Enel Green Power North America, first
taking on the role of Head of Business Development and later, in 2011, as Head of the North America Area. In May 2014,
he was appointed Chief Executive Officer and General Manager of Enel Green Power, a position that he held for 3 years
making the company one of the best-positioned and more successful operators in the renewable energy sector at the
In May 2017, Mr Venturini has been appointed Head of E-Solutions, a new global division within the Enel group which has
been created to provide new digitalized products and value-added services, such as energy efficiency, demand response,
electric mobility, IoT and optical fibre at both residential and C&I level.
Paddy Young is the Group Director of the European Utility Week, the largest meeting place for the European Smart Energy Community.
European Utility Week is the platform for achieving a fully integrated and interconnected electricity system and market in Europe. Hosting the environment for all key players in the smart energy ecosystem to come together and discuss European strategy to achieve a smooth transition towards a low carbon energy supply.
The event is a business, innovation, networking and information platform and is seen by the industry as their terrain. They use the event as their annual meeting place to thrash out strategies and do business to help drive efficiencies in meeting their sustainable development goals.
Ingrid Helsingen Warner is Managing Director for Leidar in Norway and supports internationally-minded leaders and companies with their positioning and thought leadership activities. Working with the client, she develops their North Star, finds unique news and insight to reach the right influencers and stakeholders through traditional media, social media and conversations. She profiles clients across traditional media through interviews with mainstream, national and trade media, and at global forums such as the World Economic Forum and UN General Assembly. Before joining Leidar, Ingrid was an account manager at Weber Shandwick in Switzerland. She worked with global clients in the energy, technology and healthcare sectors. Seconded in-house to StatoilHydro she served as the company’s regional communications manager for Africa and Latin America.
Ingrid is committed to building the global village where voices are heard, people inspired, and the right people know each other to shape the world around them. She is passionate about why and how to have the conversations that matter and has established Minds of Oslo, Council and Circles. Ingrid holds a BA in Politics and International Studies from The University of Warwick, UK, is the alumni representative in Norway and is learning Arabic.
Leidar is an international advocacy, branding and communication consultancy that helps clients set their course, navigate and communicate effectively.
Recognised for effective communication to stakeholders, Eirgrid manages and operates the transmission grid across Ireland. Rosemary was appointed Director of External Affairs in July 2015 having previously held the position of Director of Public Affairs since joining EirGrid in 2014. Rosemary also serves on the board of the AsIAm charity organisation. Rosemary has extensive Corporate Affairs, Government Relations and Corporate Social Responsibility experience from the Telecommunications, Utilities and Business Industry Body sectors. She has previously held senior positions in Vodafone, Shell and IBEC. Rosemary has a BA in Economics and Philosophy from Trinity College Dublin, an MBS in Logistics and Manufacturing from University College Dublin and a Postgraduate Diploma in Legal Studies from Dublin Institute of Technology.
Bundesverband Neue Energiewirtschaft e.V. (bne / Association of Energy Market Innovators) represents the interests of grid-independent energy suppliers and energy service companies in Germany. Unlike suppliers with a connected grid, the members are free of monopoly interests: They are committed to fair competition and a diverse energy market.
For turning the “Energy Transition” (Energiewende) into a success story, BNE needs good ideas. Their member companies have plenty of those! Whether producers, suppliers or energy service providers, they are developing and implementing plentiful new and successful solutions for all areas of the energy sector. bne member companies provide electricity, natural gas and energy services to more than 7 Mio customers in Germany today.
Robert Busch has been at the helm of bne since 2005. After graduating from law, he began his career as a legal advisor at ares Energie-direkt GmbH. He also worked for the “Grid Access Task Force” at the Federal Ministry of Economics and was CEO of statt-werk GmbH.
The mission of bne is Survival of the fairest
“The energy market is highly competitive with many different suppliers competing with their products to win the favour of customers. That’s good news. After all, fair competition is necessary if the best solutions are to prevail – assuming of course, that everyone plays fairly. Suppliers must all have the same opportunities. bne is championing an energy market design that allows just that – a market that is free of discrimination and that has clear rules which everyone can rely on.
Fairness is the key to a successful market economy. Basic principles are clear rules and equal opportunities for all. We are advocating for these principles of success and demand them to be embraced by all energy market participants. After all, current market structures are anything but fair: Over and over again, integrated grid operators keep important information to themselves. They prefer their affiliated supply companies – because they still benefit from old exception rules and regulations.”
The Panel for the CHARGE Awards consists of professionals with an overview of energy brands around the world as well as insights into how brands connect with consumers. They come from academia, consultancies, associations, solution providers and marketing- and advertising firms. The role of the panel is first to create a shortlist of brands in six categories that have the possibility of becoming finalists for the World’s Best Energy Brands. Finalists are between three to five in each category. The panel will then judge finalists based on cases they turn in for submission.
Akif Papas CGI
Albert Muñoz Jonsson & Le’Mack’s
Alexander Richter ThinkGeo / IGA
Amit Saraogi Oorja Solutions
Arild Soldal Cupit
Ben Parker Utility week live
Chris Oberle Marketstrategies
Debbie Millman School of Visual Arts – Masters of Branding
Dr. Pramod Paliwal School of petroleum management Pt. Deendayal
Francisco Puente USMARTCONSUMER
Jacob Benbunan Saffron Consultants
James Ngomeli Brands and Beyond
Jeremey Hogan Kraft+Toll
Johnny Yamaguchi Dentsu
Karsten Wiedermann BNE
Ken Black Esource
Koen Noyens EURELECTRIC
Lorena Skiljan The Blue Minds Company
Mark Coyle UtiliGroup
Matt Judkin Executive Energy Management
Meena Dayak Public Power Association
Nigel Broomhall BreakPoint Consulting
Paddy Young European Utility week
Patrick Hartmann University of the Basque Country
Phil Guiliano BrandActive
Rana Brightman Siegel+Gale
Roberto Zangrandi EDSO for Smart Grids
Rune Kirt Kirt+Thomsen
Stephen Woodhouse Poyry
Stian Madsen Enoro
Tom Emil Olsen Kind
Tronn Skjerstad Skjerstad
Zac Canders Data Capable
Monday – September 24th
Mr Guðni Th. Johannesson
President of Iceland
|09:15||Death of the Utility|
|10:45||The Space Invaders|
|13:00||Branding from the Inside|
|15:45 – 17:00||Magnet Workshops|
|17:00 – 18:00||VIP reception for Speakers and Sponsors|
|19:00 – 23:00||CHARGE Awards|
Tuesday – September 25th
|09:00||Sustainability and the bottom line|
|13:00||Green is the new Black|
|14:30||From an Incumbent to an Energy Brand|
|15:45 – 22:00||Aurora Networking Excursion|
The energy sector is changing rapidly. The business philosophy of simply connecting homes and businesses to a secure flow of electricity has changed and energy companies are finding ways to make a connection to the mind of consumers. The old incumbent utilities are faced with a new reality and are adapting by re-inventing themselves but is it soon enough to meet the challenge of entrants that have been emerging since the liberation of markets? How can strong brands from other sectors change the paradigm by either entering the retail market or becoming self-sufficient with the type of energy that fits their brands?
The energy space is under a threat of invasion from outside the space. Entrepreneurs armed with big ideas have been entering an otherwise stable market. Another invasion is pending from big brands from other sectors with both the distribution channels and already established connections to the minds of customers. Who are those invaders, and do they come in peace?
The utility business model has gone through changes and is constantly being disrupted. The prosumer has become a real challenge for the established utility in the form of brands that demand energy that fits their brand image. The utility space is being disrupted by some of the established utilities themselves that seek out to kill their image of being a utility in order to morph into something else.
Companies need to be constantly on their toes and keep their brands in pace with changing times. The most successful brands in the world are constantly updating their positioning. The energy sector has been no exception. Hear from energy companies that are re-identifying themselves, have gone through a rebranding, are in the middle of the process or are just beginning.
The green value proposition will be at certain crossroads soon. While sustainability claims used to be a point of difference for companies, it has become a point of parity and at the same time it has become a bottom-line no-brainer to use energy in a smart, sustainable way. With car brands moving from having one EV model to announcing that soon they will be EV exclusive, EVs are on full force entering other modes of transport – but how soon?
It seems that everyone has gone green, sustainable, renewable or circular. While there are different shades of green available – brands need to be green to the core in order to stand out from others. Green positioning needs to go beyond the source and connect in innovative ways to the hearts of the consumers.
Sustainability in the greenest sense has often been criticized for not being sustainable at the bottom line. With innovation and new technology, businesses are discovering that sustainability can have a positive impact on the balance sheet. The most valuable and sustainable energy is the energy that is never used.
The electrification of the automobile fleet is well underway with EV sales climbing steadily. Adding an EV model to car brands has moved from a governmental requirement to a consumer demand. Innovation has led to opportunities for other types of transport being powered by electricity while creating new challenges and opportunities for energy companies.
One of the factors that form brand image in the minds of customers is the stereotype they have in mind of the people working for the brand and the corporate culture in the organization. This influences how competent consumers consider the brand to be to fulfil their needs. A minority in a number of customers but a majority in the number of power usage, businesses form an important customer base for most energy companies.
A brand is reflected by everything an organization does and everything an organization does is a reflection of the people behind the actions. There is a war for talent going on and brands need to speak to both employees and possible employees. A brand must communicate in a simple, constant manner and every employee must know how to communicate on behalf of the brand. Branding is not exclusive to marketing and communications – it should be the matter of the whole organization, but this track focuses on the human resources side of branding.
Almost every industry or sector has two sides, the one facing the end-consumer and the part of the industry that caters to businesses. The difference between the consumer market and the business market are higher numbers involved in each business relationship which comes with greater responsibilities. Brands are a signal of trustworthiness and trust is of the essence for decision makers. It is often thought that price is the prime factor on the B2B market, but research has shown that brands on the B2B market that use emotional marketing message fare better off than ones using rational message. This track explores if this holds true in the energy space and which factors matter to the B2B energy consumer.
Access to proceedings in Harpa conference Hall
Food and snacks during lunch and coffee breaks
CHARGE Awards Dinner & Ceremony
(Regular price: 1.660 EUR)
The Early Bird registration gives a full admission to CHARGE Energy Branding. The offer ends June 30th, 2018 and is subject to availability.
Well, the weather up here is pretty unpredictable but you should not expect any snow. But in mid-late September you could experience some wind or rain. We recommend you check the forecast the day you pack.
The Conference is the first of it’s kind in the world. The aim of the conference is to cover issues regarding branding of electricity.
The Conference will be held at Harpa‘s concert hall and conference center in Reykjavík, Iceland. The event will take place in October 2017. The conference program is October 9-10 and an icebreaking excursion will take place in the afternoon of October 8.
The aim of the conference is to get energy executives to meet and greet and to share, learn and discover energy branding. A secondary goal of the conference is to introduce the industry to marketing and connecting industry leaders with marketing leaders. A portion of attendees come from companies that provide services to energy companies as well as companies that want to learn more about how energy can contribute to their image and create a significant value for their brands.
Neither strict nor formal. We recommend business casual since you will do a lot of sitting.
Yes we do. The price for Early Bird admission will be 1.390 euros.
Sorry but it is not possible. Admission is only for the whole conference. You can however buy a ticket and attend as many tracks as you please.
It is possible if there will be any tickets available at that time. Price on-site will be 1.920 euros.
General registration is 1.660 euros.
It depends on where you stay. You could get there by foot or by a taxi, public transport or by renting a car.
The conference will be held at the Harpa‘s music hall and conference center. The Harpa is situated at the old harbor of historic Reykjavik.
There is a number of hotels and other accommodations in a walking or short driving distance from the conference center. A list of hotels can be found here.
At least 14 international airlines fly to Iceland on a regular basis. Travel time from London is just under 3 hours but just over 5 hours from New York.
Iceland is an island in the Atlantic ocean, midway between N-America and Europe.