CHARGE

ENERGY
BRANDING


September
24-25 2018

ENERGY AT THE CROSSROADS OF NEW CHALLENGES

 

CHARGE Energy Branding – A global event in Reykjavik, Iceland. September 24-25 2018. Consumer-centric energy markets. It‘s more important than ever for the energy sector to become more agile, proactive and customer-centric than ever before. Market liberalisation has created opportunities for new entrants, innovation, new energy sources and increased stakeholder interest in energy have radically changed the energy space for good. This has meant radical changes for the business environment of energy companies. The importance of branding energy is more now than ever. Marketing energy has become an important factor for other industries as well as consumers are increasingly becoming aware of the energy used to produce everyday consumer goods. Branding is the strategic philosophy that defines an enterprise and how it engages with stakeholders at any touchpoint. Meet people and learn from peers who are engaged in connecting utilities to the minds and hearts of the consumers.

Join us at a unique energy conference in Iceland, September 24-25 2018.

NEWSLETTER SIGNUP

 Speakers and Moderators

More to be announced

Deryl Brown

Deryl Brown

fmr. CEO North American Power

Deryl Brown was most recently the Chief Executive Officer and minority owner of North American Power & Gas – a successful fast-growing energy provider for Residential and Commercial customers serving across 12 States and 62 utility service territories.  Mr Brown lead the company’s turnaround leading to a sale to Calpine which closed in January 2017.

Mr Brown is a proven energy business Chief Executive Officer with a track record of value creation in the competitive retail energy industry.  He has broad experience in retail energy including strategy development, Financing, Risk Management, Operations, Supply, Technology, Customer Service, Marketing, and Sales.  Mr Brown has received various industry awards and holds records for starting, building, growing, and selling retail businesses.

Prior to North American Power, Mr Brown was the CEO and minority owner of Hudson Energy Services a start-up and fast-growing retail energy provider to commercial and industrial customers in Texas, New Jersey, New York, Pennsylvania, and Illinois.  Mr Brown led the effort to sell Hudson to Just Energy in 2010.  As part of the Just Energy / Hudson Energy transaction, Mr Brown stayed with the purchasing company for a 3-year period in various executive positions primarily starting and growing Hudson Europe in London.

Prior to Hudson, Mr Brown was the General Manager for Direct Energy Business Services, a leading retail energy provider in North America.  Prior to Direct Energy, Mr Brown had a long career at TXU/EFH/Vistra playing a leadership role in establishing their retail energy business serving as their COO.  Prior to building TXU’s retail energy division, he held a variety of senior positions in TXU’s regulated utility business, serving TXU (and predecessor companies) for some 28 years.

Mr Brown received his MBA from the University of North Texas and a BS with honors in Electrical Engineering from the University of Texas at Austin.  Mr Brown is on the Board at the Cockrell School of Engineering at the University of Texas at Austin and previously served on the Board of ERCOT (Electric Reliability Council of Texas).

Mark Kenber

Mark Kenber

CEO - Mongoose Energy

People are at the heart of the Mongoose Energy which drives community energy projects around the UK, helping local communities to gain ownership and control over the energy they generate and use, and make sure they receive the financial, social and environmental benefits it creates.

Mark joined Mongoose Energy in July 2016 after twelve years at international NGO, The Climate Group, including five as CEO. Mongoose Energy is a company that manages and finances community energy generation. With a background in development and environmental economics, Mark has worked across various areas of environmental and climate policy, with a particular focus on the use of economic instruments in the pursuit of sustainable development. His career to date has included spells with Fundacion Natura in Quito, as climate change advisor to the Ecuadorian government, at WWF International’s climate change programme and as a lecturer at both the Catholic University in Quito and the Institute of Development Studies in the UK.

Highlights of his career include: founding the CDM Gold Standard and Verified Carbon Standard; overseeing the establishment of the RE100 and EP100 platforms; being a co-founder of the We Mean Business Coalition; creating the Ecuadorian National Climate Change Office, and designing Ecuador’s first economic instruments for industrial pollution control.

He lives in Brighton with Gioconda, Natasha (daughter) and Poppy (dog who believes she is also a daughter), is a season ticket holder at Brighton and Hove Albion, active in local politics and an avid walker and concert and theatergoer

Piotr Zawistowski

Piotr Zawistowski

President of the Management Board, TGE

Piotr Zawistowski has been in the energy industry since 2000. He started his career in the sector as a power trader at Zakład Energetyczny Legnica and later with EnergiaPro Koncern Energetyczny S.A. In 2007-2008, he actively participated in the inception of EnergiaPro Gigawat, where he became Director of the Analysis and Risk Management Department. From 2008, he was Director of the Portfolio Management Department of TAURON Polska Energia S.A., where he took part in a number of key projects including as Project Manager responsible for the development of TAURON Group’s business model and for the integration of trade functions with GZE (Vattenfall) Group companies.

From May 2014 to December 2015, he was President of the Management Board of TAURON Obsługa Klienta sp. z o.o., and from December 2015 to March 2017, Vice President of the Management Board and Head of Customer Service and Trade with TAURON Polska Energia S.A., responsible among others for the development of TAURON Group’s offer of electricity and gas products. He was also President of the Executive Board of the Association of Energy Trading (TOE) from March 2016 to March 2017 and Member of the Executive Board of the Polish Electricity Association (PKEE). Since September 2017, he has been on the Supervisory Board of the TGE.

Piotr Zawistowski holds an MA in Corporate Management from the Wrocław University of Economics (2002). He completed a post-graduate programme in Sales Management at the Higher School of Banking in Wrocław (2007).

TGE is a continuously evolving power exchange, focused on improving the liquidity of the managed markets and on providing the members and participants of the exchange with modern energy trading tools. TGE has offered the members of the exchange market a new brokerage application – Xsteram Trading and SAPRI, developed by NASDAQ OMX.

Lorena Skiljan

Partner, The Blue Minds Company

Lorena has years of experience within the energy sector, focusing on Business Development, Business Strategy and Innovation. She achieved several go to market of different new Products in the sector and successfully expanded offerings of a conventional utility by telecommunication, Service by Design as well as hardware solutions. Lorena’s main effort is to reach highest customer satisfaction by developing new business models, products and establishing new markets. With regard to her international network, Lorena is connecting innovators and Start-Ups with the relevant industries and markets. Within the Blue Minds Company, Lorena is seeking to contribute the energy market transition from a very different perspective and in a highly dynamic environment. She is Brand Ambassador and Advisory Board Member of EUW and has been involved with CHARGE – Energy Branding Conference. Moreover, her efforts spread to different communities cultivating an international Environment of industry experts.

Steinar Bysveen

EVP, Statkraft

The largest producer of renewable energy in Europe, Statkraft develops and generates power from hydro, wind and gas. Steinar Bysveen holds the position as Executive Vice President; Wind Power, District Heating, Project Delivery and Industrial Ownership in Statkraft. He has been part of the Corporate Management in Statkraft since 2010.

From 2003 to 2010 he was CEO of the industry organisation Energy Norway. His previous positions include managing director of Industrikraft Midt-Norge, as well as various positions in the oil company Saga Petroleum ASA.

Bysveen holds a master degree in civil engineering from NTNU and a degree in business administration from BI Norwegian School of Management.

Liene Donckers

Liene Donckers

Head of Marketing Communications - REstore

REstore specialises in Demand Side Management. The company offers Demand Response services to Industrial, Commercial and Residential consumers and offers cloud-based Demand Side Management solution platform FlexPond™  to Utilities. The company has been the leader in the fast-growing European Primary Reserve / Frequency Control markets and operates in all ancillary services and capacity markets in Europe. The company’s proprietary solution FlexPond™ is used by more than 150 of Europe’s largest industrial energy consumers, and a range of utility clients that include five of Europe’s top-50 utilities and grid operators.

As Head of Marketing Communications at REstore, one of Europe’s leading energy technology companies specialized in Demand Side Management, Liene leads the development and delivery of brand and communications strategy.

Liene is an established senior brand marketeer with a solid background of successfully driving the strategic direction of integrated activity that works seamlessly across all marketing channels. Working closely with a high-calibre team at REstore, she has enrolled an agile & hybrid marcomm approach. As you’d expect, Liene strongly believes that each brand should have charisma and personality: “Every stakeholder, prospect and customer should understand your company’s dream.” She has always been interested in working in disruptive companies and sectors with lots of interesting challenges.

At REstore Liene started establishing and implementing its brand awareness strategy since 2015.  Since November 2017 Centrica acquired REstore for €70 million (£62 million).  Today REstore is working with Centrica Business Solutions to further scale the go-to-market of REstore’s automated demand response solutions & services in the UK, North America and other international markets.

Clay Koplin

Clay Koplin

CEO, Cordova Electric Cooperative / Mayor of Cordova

Clay Koplin is the Chief Executive Officer of Cordova Electric Cooperative, Inc.  Clay has a bachelor’s degree in Electrical Engineering from the University of Alaska Fairbanks (UAF) and a Master’s Degree in Business Administration from Indiana University’s Kelley School of Business.  He served at Kodiak Electric Association as Staff Engineer and registered as a professional electrical engineer before moving to Cordova with his wife Lila in 1998 to work as Manager of Engineering and Operations.  In 2007, Clay became CEO for Cordova Electric Cooperative.  Clay is currently serving on the Northwest Public Power Association Board of Trustees, Alaska Center for Energy and Power Advisory Board, and is Mayor of Cordova.  His professional specialities include project management, underground electric and communication design and installation best practices, various aspects of static and dynamic hydroelectric and hydrokinetic disciplines, electric utility business management, and strategic planning and execution.  Infrastructure development included participation in the design and construction of three hydroelectric projects and an Organic Rankine Cycle heat recovery project. He has participated in recent US State Department Sponsored outreach to Greenland and Northern Canada around arctic, off-grid, renewable energy policies and practices.  Clay enjoys community service, writing, hunting, fishing, and gardening.

Viggó Jónsson

Viggó Jónsson

Creative Director and co-founder - Jonsson and Lemacks
Currently the Creative Director of Jonsson & Lemacks Communications agency which he co-founded in 2003. At J&L he has let the branding and communications for Landsvirkjun, Landsbankinn, 66°North, Íslandsbanki, Sjóvá and TM, insurance firms and Reyka Vodka, among many others.
In 2013 he co-founded QuizUp, a hit trivia game, and worked for three years on business development on projects with Google, Coca-Cola, NBC, among others.
Previously of McCann Erickson Reykjavik and London from 1999 to 2003 and The Icelandic Advertising agency from 1998 to 1999
Anne-Cathrine Tjørnehøj

Anne-Cathrine Tjørnehøj

PR and Integrated Communication mgr. - Signify (former Philips Lighting)

Signify is the world leader in lighting with recognized expertise in the development, manufacture and sale of innovative, energy-efficient lighting products, systems, and services. Signify’s purpose is to unlock the extraordinary potential of light for Brighter Lives and a Better World. Sustainability lies at the heart of the company. Through the Brighter Lives Better World program, the company sets ambitious targets for sustainable revenues and operations.

By 2020, Signify plans to be carbon neutral and 80% of the revenues will come from sustainable products, systems and services. By the same year, the company aims to eliminate waste going to landfill sites, have a zero-injury workplace as well as an audited and trained green supply chain.

Signify was formerly Philips Lighting, which became a standalone company following its spin-off from Royal Philips in 2016. In 2017 the company had sales of EUR 7.0 billion, approximately 32,000 employees and a presence in over 70 countries.

As PR and Integrated Communication Manager for the Nordics Anne-Cathrine leads the communication and PR activities and works closely with the Global Head of Public and Government affairs at Signify to drive focus on sustainability and energy efficiency in the Nordics.

Anne-Cathrine has a Master in Economic Marketing from Copenhagen Business School. Before joining Signify Anne-Cathrine was Strategic Marcom Manager at Dell.

Ingrid Warner

Ingrid Warner

Managing Director - Leidar Norway

Ingrid Helsingen Warner is Managing Director for Leidar in Norway and supports internationally-minded leaders and companies with their positioning and thought leadership activities. Working with the client, she develops their North Star, finds unique news and insight to reach the right influencers and stakeholders through traditional media, social media and conversations. She profiles clients across traditional media through interviews with mainstream, national and trade media, and at global forums such as the World Economic Forum and UN General Assembly. Before joining Leidar, Ingrid was an account manager at Weber Shandwick in Switzerland. She worked with global clients in the energy, technology and healthcare sectors. Seconded in-house to StatoilHydro she served as the company’s regional communications manager for Africa and Latin America.

Ingrid is committed to building the global village where voices are heard, people inspired, and the right people know each other to shape the world around them. She is passionate about why and how to have the conversations that matter and has established Minds of Oslo, Council and Circles. Ingrid holds a BA in Politics and International Studies from The University of Warwick, UK, is the alumni representative in Norway and is learning Arabic.

Leidar is an international advocacy, branding and communication consultancy that helps clients set their course, navigate and communicate effectively.

Oliver Woye

Oliver Woye

CEO/CCO, die wegmeister

Oliver is one of two founders of Germany-based creative agency die wegmeister. As CEO and Chief Creative Officer, he is responsible for both the agency’s strategic approach towards modern stakeholder communication and the development of state-of-the-art cross-media brand experiences.
die wegmeister is one of German’s leading communication agencies in the fields of energy and mobility, working for various TSOs, utilities and state ministries. The agency develops and implements holistic communication concepts and new approaches to stakeholder communication, including cross-media brand experience spaces. die wegmeister’s units include strategy, creative, design, digital services, video/film production as well as top-notch VR/AR.

Oliver studied marketing and design in Koblenz and London, is a passionate golfer and hillwalker and has a strong background in architecture and art.

Sandra Trittin

Head of Business Development & Marketing, Swisscom Energy Solutions

Tiko is an energy solution developed by the Swiss Telecommunications company Swisscom. Sandra began her career at a management consultancy working in the areas of process optimization/ restructuring and supply chain management for different companies in the automotive, food processing and telecommunications industry. She joined Swisscom in 2002 reorganizing process and organizational structures to increase process efficiency for the service delivery and network construction. Afterwards, she was leading teams in software design/development for the construction of IP based communication services. She joined the strategy team of Swisscom and is now co-founder and Head of Business Dev.& Marketing of Swisscom Energy Solutions. Sandra has studied business administration and holds an MBA of the Business Schools of Mannheim, Copenhagen and Warwick.

Ticket information

Buy tickets here

Secure your seat at CHARGE 2018! You can use the form to take care of your hotel reservation now or return to it later. We have made a block reservation at hotels within a short walking distance of the conference hall for participants at CHARGE 2018.

Admission Fee

198.500 ISK

Appr. 1.660 EUR.

Included

You will get full access to the conference proceedings and it’s exclusive events. Food, drink and snacks during lunch and coffee breaks. A seat on the Aurora Excursion, an exclusive networking event that will take you outside of Reykjavik for a memorable tour full of energy. Included in admission are the CHARGE Awards ceremony and Dinner.

Register now!

Accommodation & Experience

The Venue - Harpa

Heart of Energy

The Harpa culture and conference center is situated at a prime location at the waterfront of downtown Reykjavik. It is the home base for the Symphonic Orchestra and houses both international conferences and music acts. You can find the location and explore the area here

Hotels - block reservation

Rest easy

We have secured a block reservation at hotels within a walking distance from the Harpa conference centre. Everyone can find something to their taste. Click here to learn more about your accommodation.

Travelling to Iceland

Direct flights to over 30 cities

Located in the Atlantic, midway between Europe and North-America – Iceland is the perfect escape for a one-of-a-kind energy conference. Take advantage of daily flights from major cities directly to Iceland.

Make the most of your trip!

Clear the Bucket-list

An invigorating conference programme, as well as energising networking events and tours, included in the admission price. Some guests arrive early or leave later to make the most of their trip.

The CHARGE Awards

The World‘s Best Energy Brands

 

The main purpose of the awards is to draw attention to the necessity of good branding in a rapidly changing energy space. One way of doing that is to showcase and honor good brands and recognize the achievements of the minds behind them. For further information on the process, please contact us.

A good brand stands out from the competition and is unique in the eyes of the consumers. It understands its loyal customers, knows how to communicate its meaning and can defend its market share with differentiation. At CHARGE – Energy Branding Conference – energy experts from around the world gather to witness the choice of the world’s best energy brands at the CHARGE Awards ceremony.

The CHARGE Awards Panel

The Panel for the CHARGE Awards consists of professionals with an overview of energy brands around the world as well as insights into how brands connect with consumers. They come from academia, consultancies, associations, solution providers and marketing- and advertising firms. The role of the panel is first to create a shortlist of brands in six categories that have the possibility of becoming finalists for the World’s Best Energy Brands. Finalists are between three to five in each category. The panel will then judge finalists based on cases they turn in for submission.

Akif Papas CGI
Albert Muñoz Jonsson & Le’Mack’s
Alexander Richter ThinkGeo / IGA
Arild Soldal Cupit
Ben Parker Utility week live
Chris Oberle Marketstrategies
Debbie Millman School of Visual Arts – Masters of Branding
Dr. Pramod Paliwal School of petroleum management Pt. Deendayal
Francisco Puente USMARTCONSUMER
Jacob Benbunan Saffron Consultants

James Ngomeli Brands and Beyond
Janine Finnell Leaders in Energy
Jeremey Hogan Kraft+Toll
Johnny Yamaguchi Dentsu
Karsten Wiedermann BNE
Ken Black Esource
Koen Noyens EURELECTRIC
Lorena Skiljan The Blue Minds Company
Mark Coyle UtiliGroup
Matt Judkin Executive Energy Management
Meena Dayak Public Power Association
Nigel Broomhall BreakPoint Consulting
Paddy Young European Utility week

Patrick Hartmann University of the Basque Country
Phil Guiliano BrandActive
Rana Brightman Siegel+Gale
Roberto Zangrandi EDSO for Smart Grids
Rune Kirt Kirt+Thomsen
Liene Donckers REstore Energy
Stephen Woodhouse Poyry
Stian Madsen Enoro
Tom Emil Olsen Kind
Tronn Skjerstad Skjerstad
Zac Canders Data Capable

Last year’s finalists

 

Final nominees 2017

2017 Winners

Established

Challenger

Green

Distribution

Transmission

Product

Agenda

Monday – September 24th

15:45 – 17:00

Magnet Workshops

17:00 – 18:00

VIP reception for Speakers and Sponsors

12:00

Ice Breaker

19:00 – 23:00

CHARGE Awards

12:10

Lunch

Tuesday – September 25th

Opening address

Starts: 09:00

The energy sector is changing rapidly. The business philosophy of simply connecting homes and businesses to a secure flow of electricity has changed and energy companies are finding ways to make a connection to the mind of consumers. The old incumbent utilities are faced with a new reality and are adapting by re-inventing themselves but is it soon enough to meet the challenge of entrants that have been emerging since the liberation of markets? How can strong brands from other sectors change the paradigm by either entering the retail market or becoming self-sufficient with the type of energy that fits their brands?

Death of the Utility

Starts: 09:15

The utility business model has gone through changes and is constantly being disrupted. The prosumer has become a real challenge for the established utility in the form of brands that demand energy that fits their brand image. The utility space is being disrupted by some of the established utilities themselves that seek out to kill their image of being a utility in order to morph into something else.

The Space Invaders

Starts: 10:45

The energy space is under a threat of invasion from outside the space. Entrepreneurs armed with big ideas have been entering an otherwise stable market. Another invasion is pending from big brands from other sectors with both the distribution channels and already established connections to the minds of customers. Who are those invaders, and do they come in peace?

Branding from the inside out

Starts: 13:00

A brand is reflected by everything an organization does and everything an organization does is a reflection of the people behind the actions. There is a war for talent going on and brands need to speak to both employees and possible employees. A brand must communicate in a simple, constant manner and every employee must know how to communicate on behalf of the brand. Branding is not exclusive to marketing and communications – it should be the matter of the whole organization, but this track focuses on the human resources side of branding.

B2B Communication

Starts: 14:30

Almost every industry or sector has two sides, the one facing the end-consumer and the part of the industry that caters to businesses. The difference between the consumer market and the business market are higher numbers involved in each business relationship which comes with greater responsibilities. Brands are a signal of trustworthiness and trust is of the essence for decision makers. It is often thought that price is the prime factor on the B2B market, but research has shown that brands on the B2B market that use emotional marketing message fare better off than ones using rational message. This track explores if this holds true in the energy space and which factors matter to the B2B energy consumer.

Sustainability and the bottom line

Starts: 09:00

Sustainability in the greenest sense has often been criticized for not being sustainable at the bottom line. With innovation and new technology, businesses are discovering that sustainability can have a positive impact on the balance sheet. The most valuable and sustainable energy is the energy that is never used.

Electric Transportation

Starts: 10:45

The electrification of the automobile fleet is well underway with EV sales climbing steadily. Adding an EV model to car brands has moved from a governmental requirement to a consumer demand. Innovation has led to opportunities for other types of transport being powered by electricity while creating new challenges and opportunities for energy companies.

Green is the new Black

Starts: 13:00

It seems that everyone has gone green, sustainable, renewable or circular. While there are different shades of green available – brands need to be green to the core in order to stand out from others. Green positioning needs to go beyond the source and connect in innovative ways to the hearts of the consumers.

From an Incumbent to an Energy Brand

Starts: 14:30

Companies need to be constantly on their toes and keep their brands in pace with changing times. The most successful brands in the world are constantly updating their positioning. The energy sector has been no exception. Hear from energy companies that are re-identifying themselves, have gone through a rebranding, are in the middle of the process or are just beginning.

Aurora Networking Excursion

Starts: 15:45

TBA

Themes and tracks

The energy sector is changing rapidly. The business philosophy of simply connecting homes and businesses to a secure flow of electricity has changed and energy companies are finding ways to make a connection to the mind of consumers. The old incumbent utilities are faced with a new reality and are adapting by re-inventing themselves but is it soon enough to meet the challenge of entrants that have been emerging since the liberation of markets? How can strong brands from other sectors change the paradigm by either entering the retail market or becoming self-sufficient with the type of energy that fits their brands?

The Space Invaders

The energy space is under a threat of invasion from outside the space. Entrepreneurs armed with big ideas have been entering an otherwise stable market. Another invasion is pending from big brands from other sectors with both the distribution channels and already established connections to the minds of customers. Who are those invaders, and do they come in peace?

Death of the Utility

The utility business model has gone through changes and is constantly being disrupted. The prosumer has become a real challenge for the established utility in the form of brands that demand energy that fits their brand image. The utility space is being disrupted by some of the established utilities themselves that seek out to kill their image of being a utility in order to morph into something else.

From an incumbent to an Energy Brand

Companies need to be constantly on their toes and keep their brands in pace with changing times. The most successful brands in the world are constantly updating their positioning. The energy sector has been no exception. Hear from energy companies that are re-identifying themselves, have gone through a rebranding, are in the middle of the process or are just beginning.

The green value proposition will be at certain crossroads soon. While sustainability claims used to be a point of difference for companies, it has become a point of parity and at the same time it has become a bottom-line no-brainer to use energy in a smart, sustainable way. With car brands moving from having one EV model to announcing that soon they will be EV exclusive, EVs are on full force entering other modes of transport – but how soon?

Green is the new black

It seems that everyone has gone green, sustainable, renewable or circular. While there are different shades of green available – brands need to be green to the core in order to stand out from others. Green positioning needs to go beyond the source and connect in innovative ways to the hearts of the consumers.

Sustainability and the bottom line

Sustainability in the greenest sense has often been criticized for not being sustainable at the bottom line. With innovation and new technology, businesses are discovering that sustainability can have a positive impact on the balance sheet. The most valuable and sustainable energy is the energy that is never used.

Electric transportation

The electrification of the automobile fleet is well underway with EV sales climbing steadily. Adding an EV model to car brands has moved from a governmental requirement to a consumer demand. Innovation has led to opportunities for other types of transport being powered by electricity while creating new challenges and opportunities for energy companies.

One of the factors that form brand image in the minds of customers is the stereotype they have in mind of the people working for the brand and the corporate culture in the organization. This influences how competent consumers consider the brand to be to fulfil their needs. A minority in a number of customers but a majority in the number of power usage, businesses form an important customer base for most energy companies.

Branding from the inside out

A brand is reflected by everything an organization does and everything an organization does is a reflection of the people behind the actions. There is a war for talent going on and brands need to speak to both employees and possible employees. A brand must communicate in a simple, constant manner and every employee must know how to communicate on behalf of the brand. Branding is not exclusive to marketing and communications – it should be the matter of the whole organization, but this track focuses on the human resources side of branding.

B2B communication

Almost every industry or sector has two sides, the one facing the end-consumer and the part of the industry that caters to businesses. The difference between the consumer market and the business market are higher numbers involved in each business relationship which comes with greater responsibilities. Brands are a signal of trustworthiness and trust is of the essence for decision makers. It is often thought that price is the prime factor on the B2B market, but research has shown that brands on the B2B market that use emotional marketing message fare better off than ones using rational message. This track explores if this holds true in the energy space and which factors matter to the B2B energy consumer.

Partners

DIAMOND SPONSOR

GOLD SPONSOR

SILVER SPONSORS

NORTHERN LIGHTS SPONSORS

GLACIER SPONSORS

OFFICIAL AIRLINE PARTNER

STRATEGIC PARTNERS

MEDIA PARTNERS

COMMUNITY PARTNERS

ADMINISTRATIVE PARTNERS

Experience CHARGE

Frequently Asked Questions

General

Iceland… sounds cold. Should I prepare for snow?

Well, the weather up here is pretty unpredictable but you should not expect any snow. But in mid-late September you could experience some wind or rain. We recommend you check the forecast the day you pack.

What is the Energy Branding Conference?

The Conference is the first of it’s kind in the world. The aim of the conference is to cover issues regarding branding of electricity.

Where and when will the conference be held?

The Conference will be held at Harpa‘s concert hall and conference center in Reykjavík, Iceland. The event will take place in September 2018. The conference program is September 24-25.

Who should attend?

The aim of the conference is to get energy executives to meet and greet and to share, learn and discover energy branding. A secondary goal of the conference is to introduce the industry to marketing and connecting industry leaders with marketing leaders. A portion of attendees come from companies that provide services to energy companies as well as companies that want to learn more about how energy can contribute to their image and create a significant value for their brands.

Is there a dress code?

Neither strict nor formal. We recommend business casual since you will do a lot of sitting.

Cost

Do you have an Early Bird discount?

Yes we do. The price for Early Bird admission will be 1.390 euros.

Is it possible to buy a ticket for a single day/single track?

Sorry but it is not possible. Admission is only for the whole conference. You can however buy a ticket and attend as many tracks as you please.

Is it possible to register on-site?

It is possible if there will be any tickets available at that time. Price on-site will be 1.920 euros.

How much is general registration

General registration is 1.660 euros.

Transportation & Accomodation

How can I get to the conference center?

It depends on where you stay. You could get there by foot or by a taxi, public transport or by renting a car.

Where is the conference?

The conference will be held at the Harpa‘s music hall and conference center. The Harpa is situated at the old harbor of historic Reykjavik.

Where can I stay?

There is a number of hotels and other accommodations in a walking or short driving distance from the conference center. A list of hotels can be found here.

How can I get to Iceland?

At least 14 international airlines fly to Iceland on a regular basis. Travel time from London is just under 3 hours but just over 5 hours from New York.

Where is Iceland?

Iceland is an island in the Atlantic ocean, midway between N-America and Europe.

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