CEO - Landsvirkjun National Power Company of Iceland

With an extensive experience in corporate leadership and a focus on improving profitability and growth, Hörður Arnarson is the CEO and president of Landsvirkjun, the national power company of Iceland. Landsvirkjun continues to strengthen its operations by harnessing renewable energy in a sustainable way.

Landsvirkjun is Iceland’s biggest power generation company, generating over 70% of electricity in the country. There has been a lot of changes in the Icelandic power market and Landsvirkjun has moved from focusing on low-cost electricity buyers market to a more balanced seller’s market, offering competitive prices.

The company offers 100% renewable power on the wholesale market, having only a few customers, meaning that their branding and image building is a bit different from other traditional power companies. It is, however, important for the largest power company in Iceland to deliver a clear message to their stakeholders (the company is owned by the Icelandic authorities) and their customers.