CEO - LarsEn Energy Branding

An energy branding pioneer and the first person in the world to present a Phd. dissertation with a focus on energy branding, Fridrik is the CEO of LarsEn Energy Branding, a consultancy working exclusively on branding for companies within the energy space ( and has become a leading authority on branding within the global energy space.. Fridrik is passionate about consumer centric energy markets and has served on the board of the New York Energy Week and is on the advisory committee for the European Utility Week where he has lead the track on connecting with customers.

While keeping one foot grounded in the professional environment, he keeps his other foot in academia at the Business Department at University of Iceland and is the author of the first book on energy branding which will soon be published by Palgrave-Macmillan.

Friðrik is not afraid to bring a new approach to the energy sector and is a sought out lecturer and a consultant and has worked for clients from around the globe.