While most companies involved in the energy space acknowledge the importance of understanding the energy consumer, many are still challenged by the task of differentiating their brands and service beyond price and create a lasting brand value. The first step is to understand the overall experience of customers interacting with the brand and the image that is projected to the market. There are many points of interaction that need to be attended to, from the way the brand broadcasts itself in marketing material, how energy bills are presented and handled to the way the brand interacts to its internal audience.