A powerful image is of the utmost importance for a city or a country. While image has been used as a tool for attracting tourists, both countries and cities are strategically entering image building to differentiate in order to attract new inhabitants, established businesses, entrepreneurs and investors. Energy places of the past have usually been related to oil but more and more places are becoming energy brands in the wider sense; building their brands around the image of electricity and sustainability. France has become known as the country of fine wines and Germany of fast, efficient automobiles, the countries and cities of electrical energy are emerging.