CHARGE Academic Session

CHARGE is the only event that brings together people in and around the energy space to discuss and share knowledge and ideas on branding, communication and marketing in relation to strategy, sustainability, renewable energy and innovation.

Call for abstracts



CHARGE Energy Branding and the University of Iceland, School of Business invite researchers from around the world to submit abstracts for presentation at our 2019 1st annual symposium. Abstracts will be peer reviewed and presented on the 1st of October 2019 in Reykjavík, Iceland. Acceptance will be based on content and available space.

You are welcome to submit abstracts on the topics of energy, strategy, sustainability, green power, renewable energy and innovation from the perspective of marketing, management, branding, communication or human resource management. Accepted abstracts for presentation will gain full access to the conference taking place on the 30th of September and October 1st.

CHARGE will be held for the fourth time in Reykjavik September 30th and October 1st 2019. The event is a global knowledge hub for branding and communication in the energy sector. It has brought together professionals from the energy sector and marketing experts to pool knowledge on some of the most pressing issues of our times. They have been joined by ground-breaking scholars in the field such as Dr. Kevin Lane Keller. To further strengthen the academic voice, an emphasis will be on current research and scientific knowledge with the addition of the CHARGE Symposium – the first symposium dedicated to Energy Branding. The proceedings of the symposium will be published afterwards.

You can become part of the global CHARGE community and contribute your knowledge to the first symposium in energy space where branding, sustainability and innovation are viewed from a communication perspective.

Abstract Submission Procedure

Authors are invited to submit their abstract in English, in a PDF file, no later than 15 September 2019.

Authors will receive an email within 48 hours confirming the receipt of their submission. The symposium program will be available around the 20th of September, shortly after the Symposium registration is closed.

The submission must include:

  • a clear and concise abstract of no more than 500 words in English
  • a title and list of authors using their full names
  • institution affiliations for each author
  • disclosure of any conflicts of interest

Our Symposium aims at promoting collaborative research initiatives and experiences between colleagues. We encourage you to be a part of the symposium and join the global energy branding community at the fourth CHARGE Energy Branding Conference.

Click here to send your abstract

Symposium’s Co-chairs
Dr. Svala Guðmundsdóttir

Assoc. Prof. Chairman for the Research Business Institute at the University of Iceland

Dr. Svala Guðmundsdóttir is a Assoc. Prof. Chairman for the Research Business Institute at the University of Iceland
University of Iceland

Dr. Svala Guðmundsdóttir
Dr. Fridrik Larsen

CEO and Founder of Larsen Energy Branding

A pioneer of energy branding. Fridrik was the first person in the world to present a PhD. dissertation with a focus on energy branding. Fridrik is the CEO of LarsEn Energy Branding, a consultancy working exclusively on branding for companies within the energy space.
Larsen Energy Branding

Dr. Fridrik Larsen

Advisory Board
Dr. Kevin Lane Keller

Assoc. Prof. Chairman for the Research Business Institute at the University of Iceland

An internationally renowned scholar and a consultant in the field of branding. Author of the textbook Strategic Brand Management, sometimes heralded as “the bible of branding”.
Dartmouth University

Dr. Kevin Lane Keller
Dr. Pramod Paliwal

School of Petroleum Management of Pandit Deendayal Petroleum University

With 26 years of corporate and academic experience in practice, research and teaching of Marketing and Branding. He is also associated with international crowdsourcing consulting firm Wikistrat as a Senior Analyst in the area of Energy.
Pandit Deendayal Petroleum University

Dr. Pramod Paliwal
Dr. Slawomir Smycek

University of Economics in Katowice

University of Economics in Katowice

Dr. Slawomir Smycek
Dr. Brynhildur Davidsdottir

Professor Environment and Natural Resources at 
University of Iceland

Dr. Davíðsdóttir is a Professor of Environment and Natural Resources at University of Iceland. She also is the director of UoI Arctic Initiative, academic director of the Environment and Natural Resources graduate programme at UOI and sits on the board of UOI Institute of Economic Studies.
University of Iceland

Dr. Brynhildur Davidsdottir
Dr. Birgitta Schwartz

Associate professor at Stockholm University

Associate professor in Business administration at Stockholm University, Sweden. Her research is about companies’ actions and strategies regarding sustainable development issues as environmental and social responsibility and how companies interplay with other organizations.
Stockholm University

Dr. Birgitta Schwartz

Important Dates

  • Submission deadline for abstract: September 15, 2019
  • Notification of review results: September 17, 2019
  • Registration deadline for the conference: September 25, 2019
  • Symposium event:  October 1st, 2019
  • CHARGE conference September 30th & October 1st, 2019


CHARGE & University of Iceland, School of Business


Cost of presenting at the Symposium: 890 EUROS.

Included in admission: Full access to the CHARGE Energy Branding event. Lunch during the conference proceedings on both conference days. Special prices on accommodation via a block reservation at selected hotels.

Symposium venue

Harpa Concert Hall and Conference Center

Harpa is one of Reykjavik‘s greatest and distinguished landmarks. It is a cultural and social centre in the heart of the city and features stunning views of the surrounding mountains and the North Atlantic Ocean. Harpa is an enchanting destination for intrigued travellers and its grand-scale award-winning architecture has attracted 4 million guests since its opening, May 4, 2011.

Harpa Reykjavik Concert Hall and Conference Centre offers the best facilities for concerts and conferences in Northern Europe. Harpa has received numerous awards and prizes. Harpa was chosen one of the best concert halls of the new millennium by the prestigious music magazine Gramophone magazine and was chosen the best performance venue in 2011 by Travel & Leisure magazine. Autumn 2012 Harpa received the prestigious award as the Best MICE Centre in Northern Europe.