Many would dismiss transmission and distribution as branded services

┬ásince they don’t need to differentiate themselves from the competition due to their monopolistic nature. The same people would be surprised how much awareness is within in both transmission and distribution utilities of the importance of branding. They are for the first time faced with engaging with prosumers and the challenges of distributed generation. They must also compete with brands in other industries for skilled workforce. A well laid out energy brand that does not compete for the energy customer in the traditional sense but does no less need the tools of marketing and branding.