This is the web site for the CHARGE 2016 Energy Branding Conference, a global event that took place in Reykjavik, Iceland in September 2016, leading together for the first time utilities, energy brands, energy marketers, brand experts, decision makers and thought leaders to discuss brand building within the energy space.
For information on the next CHARGE Energy Branding Conference in Reykjavik 2017, please visit our main site.
The electricity market has moved from regulation to competition meaning that consumers have an added influence. The most effective way of communicating with them is through a well-designed, strong brand. This is opening up new opportunities, both for the utilities and the customers. All marketing efforts need to rely on strong brand work to be efficient and effective.